Price war on the tobacco market of the United States is growing, and Marlboro is having difficulties, even though measures such as discounts in the amount of $ 7.5 per unit or sale of the three packs for the price of two.
Long time the leadership Philip Morris focused on the legal sphere and the establishment of their own image. Now the main concern becomes Altria increase sales and profits in the USA tobacco unit. That was the purpose of the production of new varieties of cigarettes, Marlboro Blend No. 27, scheduled for April. "This decision shows that the Marlboro brand is losing force," - says Bonnie Herzog, an analyst with Salomon Smith Barney.
However, the leaders of corporations argue that the old brand is as strong as ever. They said that the difficulties became widespread popularity precisely Marlboro - common brands are more vulnerable in a general weakening of the economy. In addition, it is argued, Marlboro cigarettes are more often the targets of forgery than competing products.
However, experts believe that the reason is not only that. In order to maintain a successful business suppliers of goods demand should continuously update the packaging, advertising techniques and products themselves. Widely known brands actively using such tactics - enough to remember the many variations on a theme Pepsi - Diet Pepsi, Caffeine Free Pepsi, Pepsi Twist, Wild Cherry Pepsi, etc.
However, the leaders of corporations argue that the old brand is as strong as ever. They said that the difficulties became widespread popularity precisely Marlboro - common brands are more vulnerable in a general weakening of the economy. In addition, it is argued, Marlboro cigarettes are more often the targets of forgery than competing products.
However, experts believe that the reason is not only that. In order to maintain a successful business suppliers of goods demand should continuously update the packaging, advertising techniques and products themselves. Widely known brands actively using such tactics - enough to remember the many variations on a theme Pepsi - Diet Pepsi, Caffeine Free Pepsi, Pepsi Twist, Wild Cherry Pepsi, etc.
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